In May 2022, the company announced brands could buy ads alongside "the top 4%" of content in different categories like cooking, beauty, and fashion. The company also shares some ad revenue with creators through a contextual-advertising program called TikTok Pulse. The Creator Fund isn't the only in-app monetization tool for TikTok creators. Read more about Seo's TikTok strategy as a personal-finance creator How much TikTokers make from its ad-revenue sharing program, Pulse Other creators who shared their fund earnings with Insider reported similar daily payouts. His TikTok account earns between $9 to $38 a day on average.
Personal-finance influencer Preston Seo, who now has 2.4 million TikTok followers, earned a total of about $1,664 from the Creator Fund between January 2021 and May 2021, according to documentation he shared with Insider. Top TikTok creators like Hank Green and MrBeast have spoken out about the low payouts, with Green revealing in a January 2022 YouTube video that he was paid what amounted to between $0.02 and $0.03 for every one thousand views on TikTok.
While brand deals tend to be the most lucrative option for creators on TikTok, many still enroll in the Creator Fund to see what they can score each month.Ĭreator Fund payments aren't calculated based on views alone, but the effective payouts for videos have amounted to a few pennies for every one thousand video plays, some TikTokers have told Insider. Read more about how Ojeda is using TikTok to make money and build a career in the waterpark industry How much TikTokers make from the Creator Fund It also launched a $6 million fund for augmented-reality effect creators.ĭespite its early tests in ad-revenue sharing and a slew of different payment programs, many TikTok creators still rely on brand deals for the bulk of their earnings.Īlex Ojeda, a waterpark creator who has around 8 million followers on TikTok, told Insider in 2022 that his rate for a single sponsored video on the app was $20,000. Outside of the Creator Fund, TikTok also began in 2023 testing a Creativity Program meant to pay users "higher average gross revenue" for videos that are longer than one minute. Read more about how much six TikTok influencers earned from the Creator Fund Thus far, the Creator Fund has represented a small piece of the pie when it comes to influencer earnings, creators told Insider. Outside of ad-revenue sharing, TikTok has several built-in monetization tools like virtual "gifts," as well as a Creator Fund to pay users with at least 10,000 followers and 100,000 views in a 30-day period for their videos. Unlike YouTube, which has a well-established ads program that shares a percentage of ad revenue for longer videos with qualifying creators, TikTok has only recently begun experimenting with splitting ad dollars with some of its influencers. But for many creators, it can be difficult to make money from TikTok alone. TikTok ushered in a new generation of digital stars.
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But many creators are still experimenting with how to make money.TikTok has created a new generation of digital stars who have built massive audiences on the app.
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